Lance Williams, Distology
Lance Williams
Chief Product Officer

Lance Williams is Chief Product Officer for leading cyber security distributor, Distology. He started his career as an account executive at Softcat and witnessed first-hand the benefits true account management can deliver to both businesses and customers.

Moving through the teams over the course of 10 years, Lance became the Vendor Sales Specialist for Symantec before progressing to Business Manager and then Alliances Manager covering several vendors.

Lance’s final role at Softcat saw him develop and take responsibility for the Services Portfolio Management team and over the course of 5 years grew the portfolio 500% from 11 services to over 90 and revenue growth of over 300%.

The Chief Product Officer at Distology role sees Lance drawing on every piece of experience he has gained over his 16+ year career to improve the experience of our reseller and technology partners, sourcing new technology partners and leading the development of our technology story designed to educate channel partners to help them better serve their customers.

Distology specialises in identifying, representing and distributing the latest disruptive technology in the cyber security arena. Distology has won various accolades including CRN’s Distributor of the Year 2019, Cloud Distributor of the Year 2020 and the Gender Parity at the Women in Channel Awards.