Channel Partner Insight

Nima Sherpa Green is a British/Sherpa journalist and editor of Channel Partner Insight. Nima has a multimedia background in newsrooms across the world, as a commissioning editor at The African Business Magazine; producing at the Russian World Radio Service London Bureau; and reporting at Vice Magazine and the Herald Sun in Australia. She has an MA in Journalism from Monash University, Melbourne, and a BA in Southern African political history from the University of Sheffield. Her work has appeared in Vice Magazine, The African Business Magazine, The Guardian, Sputnik News, The Herald Sun, Hipmunk Travel, and Urban Adventures. Nima was born in Kathmandu, Nepal, and has lived and worked in Uganda, South Africa and Australia.

VP Channel and Cloud
Crayon Group

Stephanie Benisty is the VP of Channel and Cloud of Nordic software partner Crayon Group. Based in based in Copenhagen, Denmark Benisty was formerly the Head of EMEA Cloud at Arrow Electronics. She has a Master's degree in Management and Consulting from the Grenoble Ecole de Management in France, and was a 2021 nominee for the CRN Women in Channel Awards.

CEO & Founder
Assured DP

After a successful career in Private Equity, Simon co-founded and became Chief Executive of data protection service provider Backup Technology (BTL) in 2005. After eight years of rapid growth Simon sold BTL to iomart group from £23m in September 2013. After three years involved in the cricket and professional cycling worlds, Simon re-entered the data protection world as Co-Founder of Assured DP, Rubrik’s largest global partner.

ELKO Group

Mr. Svens Dinsdorfs has been the Chief Executive Officer of CEE distributor giant ELKO Group since January 6, 2015, previously serving as its Chief Financial Officer. Based in Riga, Lativia, Dinsdorfs lead the Baltics-HQ company to surpass $2bn in revenues in 2020. Dinsdorfs has a Msc in Finance and Economics from the Stockholm School of Economics.

Chief Business Development Officer
Director of EMEA Partner Program
Vice President of Sales EMEA
IT Glue

Alex Ford has been a leader in the IT channel for the best part of a decade, only pausing to spend a year in Chile teaching English in 2010. Alex has built a considerable network and has a wealth of experience, having been an integral part of building the EMEA Channel at Datto before IT Glue. A highly knowledgeable and passionate channel expert, Alex has been part of IT Glue EMEA since its inception and continues to lead the team in his capacity as Vice President of Sales EMEA.

Commercial Director
Chief Product Officer

Lance Williams is Chief Product Officer for leading cyber security distributor, Distology. He started his career as an account executive at Softcat and witnessed first-hand the benefits true account management can deliver to both businesses and customers.

Moving through the teams over the course of 10 years, Lance became the Vendor Sales Specialist for Symantec before progressing to Business Manager and then Alliances Manager covering several vendors.

Lance’s final role at Softcat saw him develop and take responsibility for the Services Portfolio Management team and over the course of 5 years grew the portfolio 500% from 11 services to over 90 and revenue growth of over 300%.

The Chief Product Officer at Distology role sees Lance drawing on every piece of experience he has gained over his 16+ year career to improve the experience of our reseller and technology partners, sourcing new technology partners and leading the development of our technology story designed to educate channel partners to help them better serve their customers.

Distology specialises in identifying, representing and distributing the latest disruptive technology in the cyber security arena. Distology has won various accolades including CRN’s Distributor of the Year 2019, Cloud Distributor of the Year 2020 and the Gender Parity at the Women in Channel Awards.